Why We Standardized on Django and Next.js for Marketing Systems

Choosing a stack is about leverage. For content-driven marketing systems, we standardized on Django on the backend and Next.js on the frontend.

The admin is the product

Django's admin gives us a production-grade CMS and lead inbox for free - no separate tooling to build or maintain.

Millisecond loads, everywhere

Next.js static generation plus edge CDNs means the site loads in milliseconds anywhere in the world, which is non-negotiable for international credibility.